On Monday, June 17, 1991, new Mid-Coast Brewing Co. formally unveiled its Chief Oshkosh Red Lager at a Hilton hotel in downtown Oshkosh, Wis. The event would now otherwise be unremembered 25 years later were it not for one thing: Chief Oshkosh Red Lager came in cans. Mid-Coast Brewing was the brainchild of Jeff Fulbright.