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Front Burner Reinvents Itself to Ensure Evergreen Success
Leading hospitality collective unveils new name and 360° approach to delivering unrivaled experiences; DeWitt, Gibbons, other leaders promoted
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DALLAS, Dec. 17, 2020 /PRNewswire/ Winston Churchill once famously said, never let a good crisis go to waste.
The executive team at Front Burner Restaurants, LLC took those words to heart during the category-crushing COVID crisis, reshaping and repositioning the company s portfolio of concepts under a new brand – FB Society – and adopting a 360-degree approach to deliver unrivaled experiences to both their employees and guests.
Jack Gibbons was elevated to the CEO role after serving as president & chief creative officer at Front Burner Restaurants since 2008, during which he spearheaded the creation of nine nationally recognized brands, including The Food Hall Company and Velvet Taco.
Haywire used the COVID-19 pandemic as an opportunity to analyze and double-down on key elements of its success. The result: a fully integrated collection of brands uniquely positioned for long-term growth and success, and a leadership team focused on WHY.
“While so many brands were forced to retract, or even shut down during the current crisis, we made a decision that Front Burner would not only survive, but emerge smarter, stronger and more cohesive,” said Randy DeWitt, who was named Chairman of FB Society. “I couldn’t be more excited about the future of our company, the brands we have created and those we’ve yet to dream of, especially knowing that my great friend and partner, Jack Gibbons, is at the helm as CEO. Jack has long been recognized for his unmatched creative energy and operational expertise that push culinary and hospitality boundaries. FB Society is in extraordinary hands.”