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Connected TV is expected to reach over 40 million homes by 2025.
17 Mar, 2021 - 08:02 AM IST | By Gargi Sarkar
KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content offered by leading streaming services, consumers don’t want to limit their viewing experience to six-inche screens anymore.
It is undeniable that a large chunk of Indian consumers still watch content on mobile devices but their preference for the larger screen has increased by leaps and bounds, especially while they were homebound during lockdown. Moreover, the appetite for quality viewing experience also pushed them to larger screens.
Jeet-Ki-Zid on Zee5
When it comes to OTT, 2021 started on a great note. We had some exciting shows releasing across various platforms. International streaming services like Netflix and Amazon Prime Video also gave some interesting releases so far. Following the lead are homegrown OTT platforms that made quite an impact with their originals. ZEE5, Sony LIV, Voot Select and other platforms gave us some exceptional and popular shows from 2021.
8 of the most popular shows of 2021, so far, that you must watch on on ZEE5, Sony LIV, Voot Select & more
1. JEET KI ZId – ZEE5
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Jeet Ki Zid is a tribute to an Indian soldier’s bravery and persistence. The stellar offering is produced by Boney Kapoor, making it his first venture in the OTT world. The show starring Amit Sadh is based on the true story of Kargil war hero and former Indian Army Major Deependra Singh Sengar, who overcame the difficulties through his determination. The show also stars Sush
'Bigg Boss 14' Grand Finale: Aly Goni evicted, becomes third runner up - After Rakhi Sawant, Aly Goni has been eliminated from 'Bigg Boss 14' during the grand finale.
New seasons of Zee5 franchises Abhay 3, Rangbaaz 3, The Final Call 2, State of Siege: The Film, Jamai 2.0 Season 2 and new shows Sunflower, Qubool Hai 2.0 as well as original film Silence and many more are slated for 2021