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How HOKA Became a Fashionable Sneaker of Choice

HOKA's journey into the world of fashion hasn't gone unnoticed, even if it was a little unexpected. We sat down with the brand to find out more.

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Ten Things You Didn't Know About Hoka Running Shoes

Ten Things You Didn't Know About Hoka Running Shoes
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It's Just HOKA Now

Online triathlon magazine with product reviews, a bike fit guide, training tips, and several regular columnists. The editor is Dan Empfield, the founder of Quintana Roo.

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Best Hoka Running Shoes 2021 | Hoka Running Shoe Reviews

We logged hundreds of miles on roads and trails to recommend the most outstanding shoes from the King of Cushion.

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The Best Hoka One One Running Shoes

The Best Hoka One One Running Shoes Michael Charboneau © Staff We logged hundreds of miles on both roads and trails to pick the most outstanding from the King of Cushion. Founded in 2009 by French trail runners Nicolas Mermoud and Jean-Luc Diard, Hoka One One began just as the minimalist shoe movement was reaching its peak. In spite (or because) of that trend, Hoka shoes offered the antithesis to those barefoot models: maximalist cushioning that cradled runners’ feet. Inspired by the smooth ride of mountain bikes and powder skis, Mermoud and Diard wanted to bring a similar“floating feel” to running. They initially made prototypes themselves and worked with a chemist at a Chinese shoe company to develop an entirely new kind of EVA foam that was soft and surprisingly lightweight characteristics that are now hallmarks of Hoka kicks.

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