The astronomical rise of OTT has triggered a paradigm shift in the content consumption pattern of the audience. The audience today is more open to a wide range of content given the ease of access at their disposal.As the brim of consolidated .
The astronomical rise of OTT has triggered a paradigm shift in the content consumption pattern of the audience. The audience today is more open to a wide range of content given the ease of access at their disposal. As the brim of consolidated content buckets from across platforms overflows with each passing day, the average consumer is spoilt for choices.
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