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Anaheim hosted its largest meeting in two years with an estimated 60,000 in-person attendees gathering March 8-12 for Informa Markets’ Natural Products Expo West at the Anaheim Convention Center.
Anaheim hosted its largest meeting in two years with an estimated 60,000 in-person attendees gathering March 8-12 for Informa Markets’ Natural Products Expo West at the Anaheim Convention Center.
Visit Anaheim, the official destination marketing organization for Anaheim, California, hired three new meeting sales managers, increasing the organization’s meeting sales team to five. The DMO said the new hires are part of a strategy to focus on securing meeting and event business to drive short-term recovery for local hotels and event venues.
Visit Anaheim said it saw a 198% increase in RFPs in 2021 compared to 2020, leading it to restructure its sales team and for the first time created a position dedicated to the Northwest market, a top feeder market for the destination.