Califari and Merida Capital Holdings Announce Partnership to Create Branded Cannabis Platform Through NFT Issuance
First issuance to consist of five limited-edition cards to be released on 4/20
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Califari and cannabis private equity firm
Merida Capital Holdings announced today that they have formed a joint venture to create a platform that will utilize non-fungible tokens, or NFTs, to create and distribute unique, one-of-a-kind pieces of art that reflect the cannabis community s passion for the once taboo plant. The as-yet unnamed platform will also offer brand development and gamification opportunities for cannabis companies and aims to establish a centralized digital space for the unique collision of culture, art, creativity, and rampant commercial growth that cannabis legalization presents.