Maurice Davis wanted a book about entrepreneurship with characters looking like his 3- and 4-year-old sisters.
“I wanted to start reading to them and teaching them entrepreneurial concepts now in a way that made sense,” said Davis, who coaches Black entrepreneurs through his consulting company and Jane Boyd Community House’s Empower by GoDaddy program.
But out of the few books Davis, 29, found teaching entrepreneurial concepts at a level appropriate for his young sisters “it’s hard to find an entrepreneurship book for kids 3-7, period” none of them had Black characters.
So he wrote one.
The book starts with a boy named Jayden wanting to buy a toy.