‘We lost 97% of our business in six weeks’: The Pished Fish on its D2C reinvention The ups and downs suffered by The Pished Fish, a UK brand that makes Scandinavian-inspired alcohol- and botanical- infused smoked salmon, illustrate the shift in consumer behaviour towards online shopping and the new food categories created by the pandemic.
The company was launched in 2017 by James Eagle with a vision to showcase salmon’s more audacious, booze-infused ambitions and step away from the fish’s historical ‘mild-mannered’ reputation.
The range which includes smoked salmon infused with Bombay Sapphire gin, grapefruit, lime zest and juniper, or glazed with maple syrup and whisky, all made from sustainably-sourced, sushi grade fish in Eagle’s small Sussex smokehouse – quickly went on to supply Ocado, Waitrose and a host of other farm shops, delis and fine food stores.
The Pished Pish set to disrupt the meat snacks sector with air dried salmon snack The Sussex startup is pushing the borders of adventurous snacking with a clean label, high protein snack that’s halfway between jerky and biltong (a traditional South African air-dried meat snack), but made with smoked salmon.
The Pished Pish was launched by James Eagle in 2017 specifically to showcase the versatility of salmon, along with its vast nutritious profile.
Salmon’s heart-healthy omega-3s, high-quality protein and rich micronutrient content is naturally free of carbs, including sugar, and is one of the few natural food sources of vitamin D, as well as vitamins A and B, magnesium, potassium, phosphorus, zinc and selenium.
Douglas Todd: Canadian real-estate market better for foreign investors than locals, admits housing secretary Canada is “a very safe market for foreign investment, but not a great market for Canadians looking for choices around housing,” admits Liberal MP responsible for housing.
Author of the article: Douglas Todd
Publishing date: Apr 15, 2021 • 3 hours ago • 5 minute read • “I really don’t know what to say when our federal government admits that it has made housing in Canada better for foreign investors than for Canadians. Who are they serving? Clearly not Canadians,” says real-estate analyst John Pasalis. (Photo Construction cranes in Vancouver). Photo by DARRYL DYCK /THE CANADIAN PRESS
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