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Creative Planning acquires Sullivan, Bruyette, Speros & Blayney

Creative Planning acquires Sullivan, Bruyette, Speros & Blayney
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Creative Planning Acquires Virginia RIA with $5B in AUM

Creative Planning Acquires Virginia RIA With $5B in AUM Sullivan, Bruyette, Speros & Blayney caters to high-net-worth and ultra-high-net-worth families whose members are typically attorneys in the Washington, D.C., area or tech executives. Sullivan, Bruyette, Speros & Blayney, an RIA with $5 billion in assets under management located in McLean, Va., has been acquired by Creative Planning. The transaction contained stock and cash, but no other details were disclosed. Creative Planning completed the deal in April. Greg Sullivan, the co-founder and co-CEO of SBSB Financial Advisors who is now a minority owner of Creative Planning, said the RIA wasn’t looking to sell, but more so wanted a way to provide additional resources and value add to its nearly 1,200 clients. In the process of looking for someone who offered that, it found Creative Planning, a serial acquirer with $76 billion in AUM.

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