International Business: France's SMCP signs accord with Reliance gdnonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gdnonline.com Daily Mail and Mail on Sunday newspapers.
SMCP, the fashion group that owns renowned French labels Sandro and Maje, announced on Thursday a strategic deal with Reliance to facilitate its entry and expansion into the Indian market. As part of this collaboration, SMCP will join a cadre of high-end European brands establishing a presence in the prestigious Jio World Plaza mall situated in Mumbai.
Fashion group SMCP,
owner of French fashion labels Sandro and Maje, said on Thursday
it signed a deal with Reliance to expand into India and will
join other high-end European brands opening stores in.
Fashion group SMCP, owner of French fashion labels Sandro and Maje, said on Thursday it signed a deal with Reliance to expand into India and will join other high-end European brands opening stores in the Jio World Plaza mall in Mumbai. "There aren't a lot of accessible luxury fashion labels in India so we think it's time to be pioneering," said SMCP CEO Isabelle Guichot, citing India's wealth and growing population of younger generations among reasons for entering the country.
Isha Ambani was named as leader of Reliance Retail by Mukesh Ambani in August last year. Jimmy Choo, Georgio Armani, Hugo Boss, Versace, Michael Kors, Brooks Brothers, Armani Exchange, Burberry and many other global brands are available in India as a Reliance Retail partner brand.