Monday, Dec. 28, 2020
The burger and project aims to give visibility to the Spanish agricultural sector. The farmers and producers are also featured in a documentary about the people behind every ingredient.
MADRID (SPW)
McDonald s in Spain has created a new hamburger called Big Good, intended to help the Spanish agricultural sector through the financial hardships created by Covid-19. Creative agency TBWA\Spain partnered with McDonald s to launch the new product, which is on sale now in McDonald s locations throughout Spain.
Big Good is made of ingredients from local livestock and agricultural producers from various regions throughout Spain farmers and producers whose livelihoods have been negatively impacted by the Covid-19 crisis. They have joined together with the company s regular food supply chain to create a network of more than 2,000 agricultural suppliers. With this new menu item, McDonald s helping to re-ignite demand and contribute to the economic recovery of the
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MADRID, Dec. 22, 2020 /PRNewswire/ McDonald s in Spain has created a new hamburger called Big Good, intended to help the Spanish agricultural sector through the financial hardships created by Covid-19. Creative agency TBWA\Spain partnered with McDonald s to launch the new product, which is on sale now in McDonald s locations throughout Spain.
Big Good is made of ingredients from local livestock and agricultural producers from various regions throughout Spain farmers and producers whose livelihoods have been negatively impacted by the Covid-19 crisis. They have joined together with the company s regular food supply chain to create a network of more than 2,000 agricultural suppliers. With this new menu item, McDonald s helping to re-ignite demand and contribute to the economic recovery of the Spanish agricultural sector.