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Transcripts for BBCNEWS The Media Show 20211106 16:56:00

making money off of you, but they also put ads - in their podcasts, if you re listening to a spotify- show, they re making money off ads and you re also paying them as a subscriber. | but it is definitely. an investment point. talking a bit about podcasts, they ve been this incredibly egalitarian format. cheap, easy to use, not big marketing operation costs, and anyone can make a hit podcasts. but the problem is getting them heard. how can someone in their bedroom compute the huge marketing budget of big companies that can promote the content all over the place? over the last two or three years, it s really changed. we have just been people talking about spotify and apple and all these players, google, what they really want to do is just take over your ears. spotify, obviously it does in terms

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