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Manisha Kapoor becomes the CEO of ASCI

Manisha Kapoor becomes the CEO of ASCI

World Federation Of Advertisers Issues Landmark greenwashing Guidance To Brands

Last year, the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) announced a crackdown on ‘greenwashing ads’. Since then there has been a spike in brands falling foul of the new rules. The World Federation of Advertisers has now issued landmark guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.

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