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Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical.

Tips for choosing the right technologySets omnichannel apartLaw firmsCustomer experienceCustom omnichannelPersona identificationInteraction designChannel engagementIntegrating various marketingBrand voiceEthical considerationsManagement complexityData managementEssential toolsRelationship managementAutomation platforms