“It’s a battle against corporate greed,” ‘Law & Order: SVU’ alum Michelle Hurd told around 300 ACTRA and Writers Guild of Canada members in Toronto.
ACTRA, the Canadian union representing commercial actors, is protesting the Institute of Canadian Agencies for what they call union-busting strategies. CBC News spoke to actors and protesters about why they want brands that use those agencies, like Wendy’s and Canadian Tire, to listen.
Since April 2022, Canada's acting union and the trade organization representing ad agencies haven’t been able to renegotiate a deal that sets the rules for using actors in ads. As a result, Canadian actors say they've seen a key source of income dry up.
Ad jobs and their residuals can be a vital lifeline for working actors, many of whom have been financially depleted during the 14-month-long standoff between ACTRA and the ICA
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