How challenger operators can thrive in Africa and the Middle East
GlobalData Technology 30th June 2021 (Last Updated June 30th, 2021 18:10)
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Challenger telcos in a market where the incumbent has a dominant position can struggle to gain subscribers and market share across B2B & B2C segments. This is especially pronounced if challengers approach the segments where the incumbent is entrenched or strong with no differentiation.
Challenger growth blueprint:
Source: GlobalData,
Insider Report Series, Challenger Operators in Africa and the Middle East Status, Market Impact, and Strategies for Success.
Several successful challengers chose to target relatively underserved segments by the incumbent, such as the entry-level, value-centric, digital savvy, and SME segments. Challengers have built tailored propositions for these segments, with differentiation in bundled services, speeds