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Garnier Releases Study Unveiling New Hair Color Habits of Women During Quarantine
Garnier surveyed 2,000 American women to reveal one in three women dyed their hair this year during quarantine - and 32% say they will continue to dye their hair exclusively at home in 2021.
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NEW YORK, Jan. 12, 2021 /PRNewswire/ A new survey conducted by OnePoll, on behalf of Garnier, revealed that the average woman reached for at-home hair color to dye her hair at home four to five weeks into quarantine. 85% said they colored their hair to cover up their grays, and over half of the women polled said they decided to dye their hair a bold color because it seemed like a good opportunity while home.