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Virtuoso®, the global network renowned for creating meaningful experiences in luxury travel, has unveiled findings from its two-plus-year study on the differences and commonalities between Baby Boomers, Generation X and Millennials. Virtuoso’s Innovation Teams were responsible for this psychographic exploration, which included multiple deep-dive sessions between three worldwide generational groupings of Virtuoso travel advisors, preferred travel providers and the organisation’s own staff, and determined how each generation approaches travel, work, and life in general.