Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with a BIC razor; and more recently, Bouwer Bosch ‘skoffeling’ for King Price. “Having the famous and influential as ambassadors of your brand is a great way to build exposure, especially if you’re a multi-billion Rand company in a crowded market. But for most businesses – particularly those of the micro, small and medium range – significant financial and even administrative barriers have made it near impossible to enlist the help of someone famous…until now,” says Wouter Lombard, Co-founder and Head of Talent Management at myFanPark, South Africa’s leading celebrity engagement platform, connecting everyday people and businesses with more than 2,500 famous personalities in professional sports, lifestyle, and entertainment.