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Source: LIFEWTR / Issa Rae
Issa Rae is looking out for all diverse creatives with her latest partnership with the Pepsi brand LIFEWTR.
The award-winning actress, producer, writer, and advocate kicked off her new Life Unseen campaign on Wednesday (Apr.14). The nationwide campaign’s main goal is to “expose disparities in representation among diverse creatives (representing people of color, disabled people, the LGBTQ+ community and women) across four creative industries (fashion, film, music and visual arts),” according to a press release.
LIFEWTR partnered with QSIDE, a nonprofit corporation specializing in the quantitative study of inclusion, diversity, and equity, for a first-of-its-kind study that revealed under-representation in the arts the following statistics on disparities in the music industry. According to the study:
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PURCHASE, N.Y. LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, has partnered with writer, producer and actress Issa Rae for the launch of Life Unseen, the brand’s new platform in the fight for fair representation in the arts. Marking the LIFEWTR brand’s latest endeavor to amplify the unique work and perspectives of diverse creatives, Life Unseen seeks to raise awareness of the systemic disparities that continue to stifle equitable access and exposure across the arts, celebrate the work of diverse creatives and help cultivate new opportunities for the next generation. As one of the industry’s most vocal advocates of diverse representation, Issa Rae’s collaboration with LIFEWTR for Life Unseen aptly signals one of the brand’s largest campaigns since its inception in 2017.
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