After the low during the pandemic when the spirits market shrank to 311 million cases in FY21, it recovered swiftly to add about 100 million cases in annual sales in just three years, reaching 412 million cases in FY24, industry executives said, citing latest excise department data.
Spirits Market In India: After the low during the pandemic when the spirits market shrank to 311 million cases in FY21, it recovered swiftly to add about 100 million cases in annual sales in just three years, reaching 412 million cases in FY24, industry executives said, citing latest excise department data.
Indian whisky is on a winning streak, with a homegrown label bagging the award for ‘World’s Best Single Malt’ at the 2024 London Spirits Competition (LSC).
Last week, Godawan Century, a relatively unknown Indian single malt whisky, took the prize for Single Malt Whisky of the Year at the 2024 London Spirits Competition.