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Why Kinderland s crisis comms strategy missed the mark

Well known preschool chain Kinderland has been making headlines this week for alleged abuses of its students by a teacher who has since been arrested.

Kenny yapKelvin kohSingapore policePreschool kinderlandRed havasPamela tor dasInderland woodlandsInderland abuseInderland abuse videoKinderland teacherInderland principal

Preschool Kinderland s brand sentiment plummets as abuse video circulates

Since both incidents, brand sentiments for Kinderland have plummeted and are largely negative at 61.3% since the incident. It also has 11.1% positive sentiments and 27.6% neutral ones, according to media intelligence firm CARMA.

Choa chu kangSingapore generalEarly childhood development agencyMember of parliament poh li sanKinderland preschoolWoodlands martSembawang westKinderland woodlands martYoung persons actLin minInderland abuseOodlands kinderlandInderland woodlands

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