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TiPi Group on why a hybrid approach works best in the in-house vs agency debate.
In marketing, we seem to love to create dichotomies – pairs of concepts organised starkly in opposition to each other. But the more we delve into these dichotomies, the more we expose them to be false: brand v performance, long v short, traditional v digital.
that came down from yesterday a little bit. the worst of it over south carolina. our rpm model which is an in-house model only goes out about three days and this brings some insane recallfall amounts towards myrtle beach and wilmington. we ll hope that s incorrect because we don t want 30 inches of rain anywhere. and then our gfc from our weather channel friends their in-house model and they have about 15 to about 12 inches through widespread south carolina. that s why we re saying everyone in south carolina needs to be prepared for the worst flooding over the next three to four days. as far as the hurricane, in case you re just joining us, it s going to be off the coast and bring us large waves over the weekend and rip currents. the heavy rain and the coastal flood something a totally separate storm than joaquin. joaquin. it always seems like these storms arrive just in time for the weekend. it always seems that way. do you want to work with me this weekend? want to help me out?