As US households increasingly shift towards online content platforms, and a quarter of US Internet users now rely on a mix of advertising-funded video-on-demand.
| 26 May 2021
After a year in which it has scooped up a number of content companies to broaden its bouquet and gain greater appeal, independent streamer Cinedigm has now struck out onto new platforms as part of a deal with eagerly-awaited online video service Struum.
The brainchild of former senior-level Disney and Discovery executives - and backed by a multi-million dollar investment from former Disney CEO Michael Eisner through his Tornante company - Struum is said to be a “game-changing” service providing viewers one central destination and a single subscription to access programming designed to service users’ interests from across the increasingly cluttered global streaming landscape.