Time For Me To Drive Campaign Aims To Increase Tourism Throughout The State
Illinois has a new campaign to promote tourism throughout the state, and local tourism officials hope it inspires more people to get out and visit.
This week Governor JB Pritzker and the Illinois Office of Tourism announced the “Time For Me to Drive” campaign
Tourism was identified as an industry that was hit hard by the pandemic by the Pritzker administration.
The $6 million multi state campaign will be featured on radio, TV, highway billboards, print and digital media in 18 markets.
Illinois South Tourism Communications Director Andy Waterman says this campaign will benefit the region..
The multimedia campaign, featured around the theme “Time for Me to Drive,” showcases various destinations in all parts of the state and aims to reflect Illinois as a top destination
SPRINGFIELD â With COVID-19 numbers improving in Illinois and vaccinations increasing each week, leaders in the events industry want better guidance from the state on when large events can return to Illinois and how they can safely hold conventions. Now we need to plan for the future. We can t exist in just the Phase 4 limbo and hope the regulation changes in the next few weeks as the numbers get better, Bob Reiter, the president of the Chicago Federation of Labor, told a Senate committee on Thursday.
Illinois Comptroller Susana Mendoza said the hospitality and tourism industries in the state have been devastated by the pandemic and ensuing restrictions. She cited numbers showing dramatic losses in the hotel industry over the past year. In fiscal year 2019, state hotel tax revenue hit $300 million, which dropped to $250 million in fiscal year 2020. It has now dropped to $42.5 million in the first half of fiscal year 2021, leaving the state on pace to see an annual revenue de
SPRINGFIELDÂ â Officials from the hotel, restaurant and convention industries told a state Senate panel Thursday that they need a clear plan for how they will be allowed to reopen as the COVID-19 pandemic wanes, warning that without such a plan, many will go out of business permanently.
âWe need to know ⦠a strategy, we need to know the metrics as we move forward because we cannot, we cannot lose another summer here in the state of Illinois,â Sam Toia, president and CEO of the Illinois Restaurant Association, told the state Senateâs newly formed Tourism and Hospitality Committee during its first virtual hearing.