Small businesses adapt to COVID interruptions during last week of holiday shopping For some local business owners, the coronavirus pandemic has meant a shift in strategy for making sales during the holidays. (Source: Marco Verch) By Mike Fussell | December 22, 2020 at 6:23 PM CST - Updated December 23 at 4:16 AM
LOUISVILLE, Ky. (WAVE) - The countdown to Christmas has some small businesses banking on the holiday shopping season more than ever before, but for many, the coronavirus pandemic has meant a shift in strategy.
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(Story continues below photo) Items for sale on the Idlewild Butterfly Farm website. (Source: idlewildbutterflyfarm.com)
“We actually had reopened for the 2020 season three days prior to shutting back down,” Blair Leano-Helvey, the owner, said. “It was kind of like a deer in the headlights moment because we do tours, we do school visits. We already had a calendar that was pretty full.”