Taco Bell uses moon as influencer for upcoming global campaign Details 03 May 2021
Taco Bell is enlisting the help of the night sky and the waning crescent moon as the billboard for its first global campaign. On 4 May, the moon will resemble a taco when it is in the waning crescent phase, a shape which Taco Bell affectionally calls the Taco Moon . When that happens, consumers in the US can snag a free crunchy taco in-store, via the app or online. Southeast Asia is also joining the global campaign, with the Philippines and Thailand kicking it off in the region.
In total, more than 20 markets will celebrate the Taco Moon including Australia, the UK, India, Costa Rica, Guatemala, and Puerto Rico. To announce the Taco Moon, the brand will launch an international integrated campaign, including nine 15-second spots and elements for social and digital. Done in collaboration with California-based creative agency Deutsch LA, the first activati