when he launched his candidacy, he talked about obama, et cetera. and he got applause for it from a set of voters who turned out for him. that s his base. and that s all he wants. he doesn t reach beyond it and his approval numbers show it. w. he doesn t reach beyond it and his approval numbers show it. this is how he became a minority president, ironically enough. it goes beyond just this puerto rico tweet goes beyond conspiracy theories though. hurricane denial. it also goes to this idea of branding and he is never wrong. if you talk to people who worked with him in new york in his business days, he was known for hyperbole, for exaggeration, for saying i m the biggest real estate developer in new york, i have the best buildings. and in business you can do that. that s part of the way things are in marketing, especially in the world of real estate. in politics, in government you can t. it also gets to another point, a theme of his life, is he is never wrong. he has never mad