walmart is with its acquisition. and left in the dust are people like target who can t build up their physical space as well. for those who choose to shop online at home, black friday, they can thank jeff bezos amazon s founder. but really, he should thank them. bloomberg set bezos network rose $2.4 million. it peaked at $2.4 billion. i mean, he just made 2.4 billion and that pushed bezos even farther into the top bracket of the world s richest people. rock on, i guess. still ahead here on newsroom parts of the northwestern part of the united states are under water. this, after a thanksgiving holiday storm. our meteorologist ivan cabrera
so who are going to be the big winners here? when you speak to experts, they say it will be the places that have a foothold in both the digital and the physical world like amazon is doing the way walmart is with its acquisition of jet.com. left in the dust, could be people like target and costco, which just haven t been able to build out their digital spaces, as well. samuel burke for us there from lopped. the u.s. government is increasing security on president trump s tax returns. apparently those returns are in such high demand, bounties have been placed on them. we ll have that stories as we continue here on cnn newsroom. but the real gift isn t what s inside the box. it s what s inside the person who opens it. give ancestrydna, the only dna test that can trace your origins to over 150 ethnic regions- and open up a world of possibilities. save 40% at ancestrydna.com.
i guess. i guess not, yeah. meanwhile, one of macy s direct competitors is celebrating a record black friday. the online retail giant amazon reportedly swept up almost half of friday s online sales and its founder and ceo just reached a milestone of its own. big milestone, in fact. bloomberg said jeff bay squeeze just with reached a net worth of $100 billion. bezos stake in amazon netted him an extra $2..4 billion on friday alone. that pushed him into the top bracket of the world s richest people. go jeff bezos. amazon is reaching out beyond its online boarders, as well. it opened up a physical pop-up store in london on friday. there s just no stopping jeff bezos, is there? samuel burke went there to see what it s up to.
foods? because we want to see how these products work in their homes. what we ve done is try to create what a home might look like. reporter: it is interesting because you see the tentacles of amazon expanding. amazon lockers by my work. and it does make some people wonder where will it stop. is amazon s goal to be in all parts of our lives literally from the living room to next door to where we work? i think amazon s goal is to make things easier. for putting a place like this together for people to understand how it works easier, then that s what we ll do. it s all about focused on making it work easier for our customers. reporter: as long as they sign up for prime. who are going to be thing with winners here? when you speak to experts it s the places that have a foothold in both the difficultal and physical world. like amazon is doing the way
even though we hear so much about brick and mortar stores closing up because they can t compete with amazon. that very same company is actually opening up more and more spaces in the physical world. including an amazon pop-up shop. so, paul, it s amazon home of black friday. this is the kitchen. that s right. reporter: the real question is that amazon was supposed to be a digital space. that s what made you more efficient. you didn t have to pay for a brick and mortar shop. why a place for this kitchen? when we first brought black friday to the uk back in 2010, we had 300 deals just on black friday. reporter: why spent all the time creating this beautiful kitchen where you guys own whole foods now. there s a whole foods right down the street in london that you can be doing all of this. isn t that why you bought whole