Looking sheepish is proving to be all the rage as a Lakeland brand continues to put a smile on people’s faces. It all started with a sheep – and there can’t be many successful businesses that can say that. But it wasn’t just any sheep, it was a pretty sheep, a cute sheep, a smiley sheep, a Herdwick ‘yow’, as cute as only Herdwicks can be, this one on the Langdale fells. Since then Herdy has become a phenomenon, an icon encapsulating the Lake District, an international brand, a sub-culture permeating people’s body art, weddings, sleep patterns and even new-born babywear – a veritable smiley face emoji with a distinctly Cumbrian twist, bringing joy in turbulent times.
Looking sheepish is proving to be all the rage as a Lakeland brand continues to put a smile on people’s faces. It all started with a sheep – and there can’t be many successful businesses that can say that. But it wasn’t just any sheep, it was a pretty sheep, a cute sheep, a smiley sheep, a Herdwick ‘yow’, as cute as only Herdwicks can be, this one on the Langdale fells. Since then Herdy has become a phenomenon, an icon encapsulating the Lake District, an international brand, a sub-culture permeating people’s body art, weddings, sleep patterns and even new-born babywear – a veritable smiley face emoji with a distinctly Cumbrian twist, bringing joy in turbulent times.
Herdy themed parties are becoming all the rage in-cumbria.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from in-cumbria.com Daily Mail and Mail on Sunday newspapers.