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Henderson Wholesale has invested £120,000 into its pre-prepped meal range, The Chef.
The Northern Irish Spar wholesaler said it was responding to a sharp rise in consumer demand for convenient fresh meals.
The number of meals picked up from stores from the premium range doubled over the past year, with more than 10,000 meals being sold per week.
Along with the wholesaler’s other own-brand preprepared meal ranges, including Enjoy Local and The Kitchen, sales grew 30% in 2020 compared to 2019.
This growth in demand meant sales of all its own-brand ranges and pre-prepared products rocketed to over £14m in the past year.
“Our own-brand proposition developed with local suppliers is second to none,” said Henderson Wholesale fresh foods director Neal Kelly.
Henderson responds to shopper demands with revamped ready meals range Print
27th April 2021
Henderson Wholesale has invested £120,000 into its pre-prepared meals in response to a “sharp rise in consumer demand for convenient fresh meals”.
The company has redeveloped the recipe and packaging of it’s the Chef range of locally made, premium pre-prepared meals, available in selected Spar, Eurospar, Vivo and Vivoxtra stores across Northern Ireland.
A £100,000 investment was used to expand the Henderson Kitchen facilities, including the 24-strong team and creation of six new products, including two new Under 500 Calorie options.
A £20,000 investment was used to launch a new look for The Chef range, designed to “celebrate the restaurant-level quality of the products, at convenient prices”.