Hella Cocktail Co. continues to expand and elevate cocktail culture for everyone” with the announcement of a new distribution partnership with Rainforest Distribution, a wholesale distribution company focusing on food and beverage delivery to natural and specialty stores in the New York metropolitan area.
Eddie Simeon, the co-founder of fast-growing mixer, bitters and soda brand Hella Cocktail Co., spoke about how the company has consistently pursued a thoughtful, and occasionally unorthodox, growth strategy that prioritizes strong unit economics and profitability, the synergistic relationship with its primary investor and how Hella’s three-founder team has been the backbone of its success.