May 24 2021, 9:00 am | BY Ricki Green | 4 Comments
After devastating drought, the most damaging fires in Australia’s history and finally COVID-19, Eurobodalla has sprung back stronger and more stunningly beautiful than ever. The aim now is to share this news and reestablish the region as one of the most naturally diverse destinations with offerings all year round.
The first launch of the ‘All Kinds of Natural’ campaign saw extraordinary results considering the tumultuous times. During the 2020/21 summer period, the shire’s total visitor spending of $132 million (270m tot), nearly doubled the previous year of $72 million.
Council’s manager of tourism and events Tim Booth said it bode well for local businesses: “We’re also seeing strong growth with accommodation bookings through March and April, so we are looking forward to seeing this data in the coming months.”
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Campaign developed by Saatchi & Saatchi Sydney and iProspect
Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.
The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye.
Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation.
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