Profitable revenue. The communication that goes into establishing what the brand stands for, what the products are from the brand, all of that, all of the advertising using the pr and the very sort of tactical search marketing, what the website stores look like, its a lot of stuff is in was levis a good corporate did it live up to its profits through principles motto . No i would argue absolute not. Were you part of pushing that, though, pushing the profits to principles . I was. I was really proud of that. I believed in that. Thats a mantra for people that dont know that the company often cites. Principles. We believe that you can im saying we like i still work there but you know we can make ■owe■2 can off t greatpeople. ■s product that makes their lives better and we can treat employees fairly, pay workers fairly. I believe in that. And, you know, for a very long time, levis furthered employee principles that i was really proud of. They integrated factories in the south before
And now on booktv, we want to introduce you to jennifer. Say her book is called levis on button the woke mob took my job but gave me my voice. Jennifer, what was your career path at levis . Slow and steady, but almost the way to the top. I started in 1999 as a Marketing Assistant entry level, the lowest of the low, but worked my way up to chief marketing officer by 2013. Held that post for eight years, which is a really long time to be a cmo. Most people average tenure is about 1820 months. They get fired. But i did a good job. Help the company go public became the brand president. But then i was very outspoken about the need to open Public Schools during covid after a two year conflict internally, i was told there was no place for me at the company anymore. So a cmo, whats the job of a chief marketing officer . Oh, lets see. How can i put it into words . I mean, youre responsible for the brands image. Youre responsible for generating demand, revenue, profitable revenue. Ideally. But r
Book tv continues them. Looking for serious readers. We want to introduce you to jennifer, levis unbuttoned. It took my job but gave my voice. What was your career path . I started in 1999 Marketing Assistant marketing will lowest of theie low but i worked my way up and held that post for eight years which is really long time. Most people average 18, 20 months get fired but i did a good job to open Public Schools they felt there was no place of the company will for me anymore. What is the job asse chief marketing officer . Who are responsible for the brand image generating revenue, profitable revenue communication that goes into establishing work the products are from the brand, all the advertising and pr and with the Stores Look Like and a lot of stuff. Did it live up to its profit through principal . I would argue absolutely not. Were you pushing that . I was, i was proud of that. We are all about profit through principal, we can make money and do right by people and offer a great pr
Host we want to introduce you to jennifer sey. Her book is called levis unbuttoned the woke mob took my job but gave me my voice. Jennifer, what was your career path at levis . Slow and steady but almost all the way to the top, i started as a Marketing Assistant entrylevel, lowest of the low but worked my way up to chief marketing officer by 2013, held that post for 8 years which is a long time, those people averaged 18, 20 months tenure and get fired but i did a good job, helped the company go public, became the grant president but then i was very outspoken about the need to open Public Schools during covid and after a two your conflict internally i was told there was no place in the company for me anymore. Host what is the job of a chief marketing officer . You are responsible for the brands image, responsible for generating demand, revenue, profitable revenue, ideally, but really all the communications that goes into establishing what the brand stands for, what the products are from
And now on booktv, we want to introduce you to jennifer. Say her book is called levis on button the woke mob took my job but gave me my voice. Jennifer, what was your career path at levis . Slow and steady, but almost the way to the top. I started in 1999 as a Marketing Assistant entry level, the lowest of the low, but worked my way up to chief marketing officer by 2013. Held that post for eight years, which is a really long time to be a cmo. Most people average tenure is about 1820 months. They get fired. But i did a good job. Help the company go public became the brand president. But then i was very outspoken about the need to open Public Schools during covid after a two year conflict internally, i was told there was no place for me at the company anymore. So a cmo, whats the job of a chief marketing officer . Oh, lets see. How can i put it into words . I mean, youre responsible for the brands image. Youre responsible for generating demand, revenue, profitable revenue. Ideally. But r