Best Media Info: As per the latest EY Report on the M&E sector, radio segment revenues grew 29% in 2022 to Rs 21 billion but it was still just 66% of the 2019 numbers. Ad volumes increased by 25% in 2022, as compared | Radio News
Media planning is undergoing significant transformations with the introduction of various new technologies. These include data-driven insights, programmatic advertising, audience segmentation, multi-channel approaches, AI and machine learning, mobile