Synopsis
She joined the company on July 1 from HCL Technologies, where she was global head of digital content, thought leadership and marketing.
AP
Having redefined the future brand direction of an Authentic SUV maker and set up a new design centre, Mahindra & Mahindra is now restructuring the marketing organisation with a big emphasis on the digital push.
Harish Lalchandani, who was head of strategy at farm equipment business, has been brought in as head of marketing at the automotive business and to lead the digital initiatives. Mahindra has hired Neha Anand as the head of digital marketing, CRM and communications. She joined the company on July 1 from