Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign. Taking place throughout the month of October, Hard Rock locations around the world are participating in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.