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Hard Rock International Raises Over $1 Million for Breast Cancer Research

Hard Rock International Raises Over $1 Million for Breast Cancer Research
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Hard Rock International Raises Over $1 Million for Breast Cancer Research in 23rd Annual PINKTOBER Campaign

Hard Rock International, supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, announced that its 23rd annual PINKTOBER campaign raised over $1 million for breast cancer research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a song writing contest and more, with proceeds benefiting national and local breast cancer charities. This is the second year in a row Hard Rock surpassed its own record, making this the largest single amount Hard Rock has raised since PINKTOBER’s inception in 2000, and adding to the millions of dollars donated throughout the history of the campaign.

Hard Rock International Raises Over $1 Million for Breast Cancer Research in 23rd Annual PINKTOBER Campaign

Hard Rock International Raises Over $1 Million for Breast Cancer Research in 23rd Annual PINKTOBER Campaign
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Hard Rock International Celebrates 23rd Annual PINKTOBER Campaign by Partnering with World-Renowned Chef Dominique Crenn

Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign. Taking place throughout the month of October, Hard Rock locations around the world are participating in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.

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