The company
bilibili was founded in 2009, and it is China s largest streaming platform for Japanese animation, above TencentVideo and
iQIYI. The company streams anime titles and also invests in anime productions. The website also includes Chinese animation and user-uploaded content. The service collects both advertising revenue and pay-per-view subscription charges.
American anime publisher
bilibili jointly announced a partnership to acquire anime licenses in March 2019. For the partnership, both companies are jointly acquiring licenses over the next few years, including IP rights for broadcast television, video-on-demand, electronic sell-through, home entertainment, gaming, and merchandise in the United States and China.
Last year,