Therrious Davis for NPR
Sneakerheads who remember waiting in line outside places like NikeTown for exclusive sneaker releases already know that world is changing.
It s been replaced with apps like Nike s SNKRS, which allows users to put their names into a digital line. And shoes, especially the exclusive and hyped up releases, can sell out in a few minutes.
So, what do you do when it feels like you – and everyone else – has their eye on the same sneakers?
The first thing you need to do is understand that all of it is by design, says Adena Jones, the co-creator of a new platform to buy, sell and learn about sneakers called Another Lane.