Little Black Book, Taro Taniwaki, copywriter and activation planner at Hakuhodo Inc. spoke to LBB’s Zoe Antonov about his creative journey and how baking and professional stand-up comedy come together to shape him as a creative
Little Black Book, The group creative director at Hakuhodo Vietnam on growing up in the Philippines, a talent for writing and comparing her adopted home to her native Philippines
Little Black Book, Spa-Hakuhodo Co. Ltd's creative director on the cliché of creativity, starting every project like an adventure and being proud of being 'Made in Thailand'
Little Black Book, Thailand is known as the land of food, but Thais still have no idea what to eat.. . "Kin-Arai-Dee?" (What should I eat today) is the big question every mealtime. Then they settle on the same old dish the dominant person always chooses, even though it isn't what they really want to eat. With a variety of Signature Menus, 50% discounts, and free delivery promotions, GrabFood is an app that gives Thai people the freedom to choose what they really want to eat. We created an entertaining online film portraying a series of younger people battling the old norms especially when it comes to eating. From an office worker challenging the boss to come up with something new to order for lunch, to a university student fighting against a senior who's still stuck eating the same thing he has for over 30 years, to children fighting with their mom, who never lets them choose what to eat. The film encourages Thai people to be more cre