Innisfree called out for alleged misleading ‘paper bottle’ packaging claim after discovery of a plastic bottle inside
Photo by: Innisfree/Facebook
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Innisfree, one of the leading cosmetic brands in South Korea owned by Amorepacific, was called out after a customer complained about its advertisements of using eco-friendly packaging. The complainant said that the company’s claim of using “paper bottle” is misleading and her criticism went viral online.
The complaint about Innisfree’s packaging
As per The Korea Times, there is a Facebook page called “No Plastic Shopping” and one member of the group shared photos of Innisfree’s face serum product that she believed was packaged in a “paper bottle.” She said she was surprised to see a plastic bottle when she cut the paper bottle in half.
Amorepacific/Insider
A South Korean beauty brand said that a bottle labeled I m paper bottle is still made with plastic.
Consumers noticed that the bottle is still plastic, but with a paper shell. We overlooked the possibility that the naming could mislead people, a statement said.
A South Korean beauty brand issued a clarification after consumers noticed its bottle marked Hello I m paper bottle was actually plastic.
Innisfree, which makes naturally-inspired beauty products, was accused of greenwashing after consumers raised concerns about the packaging of its Green Tea Seed Serum, The Korea Herald reported.
A Facebook post in the group No Plastic Shopping showed a cutaway image of a plastic bottle inside the paper covering, making one commenter feel betrayed, the paper reported.
BBC News
Published
image captionInnisfree is a popular beauty brand in South Korea
A popular South Korean cosmetics brand has apologised for confusion after selling a beauty product that is less environmentally friendly than its packaging suggests.
Last year Innisfree launched a green-tea beauty product in what it labelled a paper bottle .
The new-look product was released as part of the brand s initiative to reduce the use of plastic packaging.
But this week, one customer questioned the product s eco-friendly credentials.
In a Facebook post, the customer from South Korea shared photos of the product that showed it was actually packaged in a plastic bottle wrapped in paper.
South Korea beauty brand sorry for paper bottle label fail bbc.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.co.uk Daily Mail and Mail on Sunday newspapers.