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BEIJING, March 15, 2021 /PRNewswire/ Scienjoy Holding Corporation ( Scienjoy , the Company ) (NASDAQ: SJ), a leading live entertainment mobile streaming platform in China, today announced a partnership with the Great Wall Society of China, to promote the Great Wall, a UNESCO World Heritage site, at home and abroad through cultural products, e-commerce sales, online and offline activities, co-branding and more. The Great Wall Society of China is the only national agency dedicated to the protection, promotion, maintenance and development of the cultural heritage site. The cooperation grants Scienjoy use of the Great Wall s intellectual property (IP). Consumer goods featuring IP relating to this cultural heritage site will be promoted and sold on Scienjoy s e-commerce and live streaming platforms.
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