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Virtual Natural Products Expo West
SPINS data shines light on why ‘consumers returned to real dairy in droves during the pandemic’ By Elizabeth Crawford During the pandemic, sales of diary and animal protein grew off strong foundations, but many of the claims that traditionally drove consumer interest in the categories slowed or performed unevenly – revealing shifting priorities that could influence future marketing, according to SPINS and trends data presented last week at virtual Natural Products Expo West.
Sales of meat, poultry and seafood across frozen, refrigerated and prepared segments grew 14% while sales of dairy milk, cheese, creamer and yogurt increased 8% in the 52 weeks ending April 16, 2021, according to SPINS data.