Austrade
The pandemic hit Shaw Wines’ Asia expansion plans just as they were taking off. The premium, family-owned vineyard wanted to build exports across Asia when COVID-19 halted travel and China imposed new trade measures. Undeterred, the owner, Graeme Shaw worked with Austrade remotely to:
Find a reputable distributor in Singapore
Research markets across Asia
Finalise multi-country contracts.
The Shaw Wines range of rieslings, merlots and malbecs will soon start to appear in high-end hotels and wine shops in Singapore, Thailand, Malaysia and Vietnam.
‘I could have tried to do this on my own – but it would have been difficult,’ says Graeme. ‘It’s hard to establish credibility without meeting export partners in person. In a challenging situation Austrade in Singapore helped enormously.’