The programme will be delivered in nine languages, including English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi, making it Google s most diverse technology programme for news publishers.
Google has barred businesses from using RCS for promotion in India, the company s largest market by users, in a setback for the standard that the company is expecting to help become the future of SMS messaging, following accusations of excessive spam by some corporations.