Influencer marketing continues to grow as more and more brands turn to influencers - big and small - to help them win over new customers and retain existing ones.
For many businesses, influencer marketing forms a key part of their marketing strategy – it’s a powerful way for them to differentiate themselves from their competitors.
Online shopping in South Africa is rising rapidly, with data released by World Wide Worx and Mastercard indicating that the South African online retail market reached R55 billion in 2022, a 35% year-on-year increase. And predictions suggest that e-commerce will continue to grow by 25% in 2023 which could see online retail exceed 5% of