Hoteliers fight to exit pandemic quandary Chia sẻ | FaceBookTwitter Email Copy Link Copy link bài viết thành công
25/07/2021 07:33 GMT+7
Social distancing measures being enforced during the current pandemic has significantly changed the way people interact, and thus created an unprecedented crisis for the hospitality sector across the globe.
Many hotels are for sale, especially in the main centres of Ho Chi Minh City, Hanoi, and Danang, photo Le Toan
The detrimental impact of the pandemic has brought many hotels on the verge of a financial crisis, and more Vietnamese hoteliers are now seeking foreign investors to sell their assets in the wake of current COVID-19 outbreaks.
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Capital-raising and hotel sales highlight investor optimism for the sector’s recovery
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Blackstone Group and the Starwood Group in March bought hotel operator Extended Stay America for US$6 billion, the largest deal in the U.S. since COVID-19 hit. In Madrid, German investor Commerz Real acquired an office building at city s airport with intentions to convert it into a 280-room hotel branded by Zleep Hotels.
In a recent JLL survey, 70 percent of investors said they will be targeting hotels in Asia Pacific. Global hotel investment is expected to increase up to 35 percent to US$35 billion this year from a year earlier, according to JLL s Global Hotels Investment Outlook Report 2021.