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NEW YORK, May 27, 2021 /PRNewswire/ In the first weeks of 2021 and the pandemic s second year US consumers were feeling growing financial pressures that restrained their spending, according to a survey conducted in February.
The Conference Board® Global Consumer Confidence Survey, found that 62 percent of respondents were cutting back on expenses a 13-point spike from Q1 2020.
However, by the end of the first quarter, caution was giving way to a surge in spending, as consumers began feeling the effects of the latest round of government stimulus. The first quarter also saw an increase in both savings and investments into stocks and mutual funds, as compared to Q1 2020. As set forth in an accompanying report,
CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day
Kim Davis on April 22, 2021 at 11:31 am
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Today is Earth Day, as good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined some 280,000 global ads to find out what brands are saying about climate change, and how their messaging varies by region.
The conclusion was that brands are missing an opportunity to engage consumers with effective ESG (environment, social and governance) messaging at a time when consumers are ready to listen.
Plus, alternative identifier pandemonium
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Good morning, Marketers, I hope you had a good Earth Day, yesterday.
Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organization taking? Your customers are listening.
Global Consumer Confidence Hits Record High prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
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NEW YORK, Feb. 9, 2021 /PRNewswire/ Record-high stock valuations and fewer things to spend on as COVID-19 restrictions enter a second year are enticing more US consumers to invest discretionary funds in the stock market. In Q4 2020, 20% of consumers surveyed invested in shares of stocks or mutual funds, up from 16% in Q2. By contrast, record-low interest rates have resulted in just 43% of consumers putting money into savings in Q4 down from 49% in Q2.
These findings and more are detailed in
The Conference Board® Global Consumer Confidence Survey, fielded online in 67 markets worldwide. Overall, the Q4 survey confirmed that pandemic-related forces including more time at home, reduced opportunities to spend, and enhanced fiscal support from the government continue to be the chief factors shaping consumer behavior in the United States.